Social media has changed the face of modern communication. It enables you to keep in a constant touch with your audience and to turn one way communication into an interactive dialogue.
What are the benefits of social media for PR?
1. Broaden and wider audience
Social media enables you to reach a wider audience which you wouldn’t normally reach using traditional media channels
2. Time factor
Social media helps you deliver your message faster and it stays for longer in the public eye
3. Keeps you in touch with your audience
You will be aware of your audience opinion at any time
4. Cost – effective
It won’t cost you much to build your interactive community but it will boost your business communication
5. Brand recognition
It increases your brand recognition and helps you promote your products