Five things you didn't know about social media

Social media has changed the face of modern communication. It enables you to keep in a constant touch with your audience and to turn one way communication into an interactive dialogue.
What are the benefits of social media for PR?
1. Broaden and wider audience
Social media enables you to reach a wider audience which you wouldn’t normally reach using traditional media channels
2. Time factor
Social media helps you deliver your message faster and it stays for longer in the public eye
3. Keeps you in touch with your audience
You will be aware of your audience opinion at any time
4. Cost – effective
It won’t cost you much to build your interactive community but it will boost your business communication
5. Brand recognition
It increases your brand recognition and helps you promote your products

First steps in blogging

There are few useful things to remember when you are creating your first blog:
1. Don't freak out!
You think you are the only person in the world who doesn't have a blog yet. Relax!
There is nothing scary about it!
2. Choose your style.
There are different blogging styles so you should consider which one is the right for you.
3. Think about how often you want to blog.
If you don't have enough time you should choose a style that allows you to blog just 2 or 3 times a week.
4. Keep an eye on the spammers.
There is nothing wrong in deleting spammers' messages.
5. Enjoy yourself!
Choose topics that you are passionate about. There is nothing more important than this!

For more information check this presentation out:

Blogging and video workshop

View more presentations from Matt holland.